Art Direction

Daniel Ost is more than just floral art. We stand for design. True creativity has no boundaries. Our team consists not only of florists, but also of interior designers, garden and landscape architects, product developers, and much more… Whether you are looking for interior advice, product development or a (floral) house style for your shop or hotel, we’re there for you. Our team of experts can assist you with all your creative challenges. A postage stamp for the Royal British mail? We’ve done it! A brand new bottle for Coca-Cola? Check! You see, we love each and every project.

After a personal meeting and in depth project analysis, we go straight to the drawing table. We share our best ideas with you, and incorporate your feedback to fine-tune them. In the end, a series of artistic drawings is what you get, together with a solution for you challenge, of course!

Tomorrowland, Antwerp (Belgium), 2015

Tomorrowland is the world’s largest music festival, organized once a year in Antwerp. For 3 years in a row, Daniel and Nele Ost took care of the spectacular floral decorations of the Garden of Madness, an exclusive temporary tent floating on a lake.

Christmas Decoration Imperial Hotel, Tokyo (Japan), 2009

On numerous occasions, Team Ost has been commissioned by the Imperial Hotel in Tokyo to take care of the Christmas decorations. The lobby is one of those decorated places in this iconic building by American architect Frank Lloyd Webber.

Fashion Show Dries Van Noten, Paris (France), 2006

In 2006 Team Daniel Ost decorated the catwalk of Dries Van Noten’s summer show. Nowadays many fashion designers work closely with florists for the backdrops, but back in the days it was the first time such collaboration took place.

Art Installation Christie’s, Paris (France), 2007

The Pinault family – owners of Christie’s, Gucci and many other luxury brands – have been loyal clients of Daniel Ost for many years. In 2007, they asked us to create a long-lasting art installation in one of the Libraries at Christie’s in Paris.