Driving Nature Forward

What if a car could carry more than people — what if it could carry a piece of nature itself? For the launch of the renewed Audi Q8 e-tron, Audi and Daniel Ost unveiled a world-first: the Car Plant.

Born from innovation and craftsmanship, the design integrates Audi’s iconic four rings into a sculptural base that holds a living plant. More than an ornament, it is a symbol — of sustainability, creativity, and the growing desire to bring nature closer, even on the move.

Crafted from recycled materials, the Car Plant turns the automobile into more than a vehicle: it becomes a second living space, where air, light, and greenery accompany every journey. A touch of serenity for drivers, a breath of purity for passengers, and a gesture towards a greener future.

Together, Audi and Daniel Ost pushed the boundary of what mobility can mean — proving that innovation and poetry can share the same road.