A STORY TOLD IN FLOWERS.
Daniel Ost is a Flower House where artistry, craftsmanship, and vision meet in flowers.
We are florists, designers, and storytellers. Artisans of emotion, shaping experiences that speak without words. Our work spans from intimate bouquets to monumental installations, from boutique creations to weddings, events, and landscapes.
What unites it all is a singular philosophy: flowers are not an accessory, but a language of expression. They define architecture, transform spaces, and create atmospheres that linger in memory.
Rooted in Belgium and led by Creative Director Nele Ost, the House continues to redefine what floral artistry can be.
Sculptural, refined, daring, and deeply human.
WHAT WE DO
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![Daniel Ost Brussels boutique showcasing Art Nouveau façade and seasonal floral design.]()
Boutiques
Curated spaces where bouquets, seasonal collections, and objets d’art bring our philosophy into daily life.
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![Daniel Ost floral arches and installations transforming a Christie’s celebration.]()
Celebrations
Floral artistry for weddings, private occasions, and corporate events, transforming moments into memories.
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![Daniel Ost luxury floral atmosphere with sculptural installation and classic car.]()
Atmopsheres
For luxury hotels, maisons, and institutions, we create floral signatures that shape identity and experience.
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![Daniel Ost landscape artistry with sculpted grass mounds and geometric topiary in Bruges.]()
Landscapes
Gardens and outdoor spaces shaped with architecture, seasonality, and atmosphere.
BELGIAN ROOTS, GLOBAL VISION
Born in Belgium, the House has grown from an intimate atelier into an international reference in floral artistry. Shaping atmospheres across continents with beauty that transcends time.
For over four decades, our heritage has been defined by devotion to craft, innovation, and emotion. It is this pursuit of excellence that has earned the trust of private families, global maisons, and royal households alike.
Guided by the same spirit that once shaped our first creations, we continue to evolve. Translating tradition into contemporary expression. Each generation redefines the art form, carrying forward the House’s essence with fresh eyes, bold imagination, and unwavering respect for its origins.
Our creations are not arrangements but poetic gestures. Precision, creativity, and elegance remain our constant language, from historic landmarks to contemporary icons across the world.
LED BY VISION
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NELE OST
CREATIVE DIRECTOR
As Creative Director, Nele Ost carries forward the philosophy of her father while shaping a vision that is unmistakably her own.
Her approach bridges heritage and innovation. Where structure meets emotion, and nature becomes design.
Each creation is conceived as a living composition, a study in balance and beauty, transforming the ordinary into the extraordinary.
Guided by her hand, the House continues to define floral design not as ornament, but as a cultural art form. One that shapes experiences, awakens emotion, and leaves a lasting impression.
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YANN CALLAERT
CEO
As CEO, Yann Callaert leads the House with an entrepreneurial spirit grounded in precision, ambition, and vision.
His role is to ensure that creativity finds its full expression through structure. That every idea is brought to life with the craftsmanship, excellence, and scale worthy of the name Daniel Ost.
From boutiques to monumental events, from landscapes to international collaborations, he steers the House into new territories while safeguarding its artistic soul. Under his leadership, vision meets execution, and Daniel Ost continues to flourish as a truly global House of Floral Artistry.
THE PRINCIPLES OF OUR HOUSE
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Artistry
For us, flowers are more than nature’s beauty. They are a medium of expression. Each creation is sculpted with intention, balancing form, texture, and emotion. Artistry is not an embellishment, but the very soul of our House.
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Excellence
Every detail matters. From the sourcing of the finest blooms to the precision of each gesture, our work reflects a relentless pursuit of perfection. Excellence is not a standard we aim for, it is the foundation on which every creation rests.
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Heritage
Rooted in Belgium and trusted by generations, our story is one of continuity and craftsmanship. We honor the legacy of our founder while carrying it forward, safeguarding traditions that define us, yet never standing still.
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Innovation
To us, tradition and innovation are not opposites but companions. We continually explore new materials, cultures, and collaborations, pushing the boundaries of what floral design can be. Innovation ensures that our work remains alive, relevant, and surprising.
THE ART OF MAKING
Every creation begins with hands.
In our ateliers, florists and artisans work with precision and devotion — selecting, shaping, and composing each stem.
It is here that vision takes form: bouquets sculpted in balance, installations engineered in detail, and atmospheres crafted to endure.
Craftsmanship is our foundation — the quiet discipline behind every spectacle, the unseen labor that allows beauty to appear effortless.
At Daniel Ost, the hand of the artisan is as essential as the flower itself.
DISCOVER THE HOUSE
From Belgium to the world, every creation begins with a vision. Step into our portfolio and witness how stories are told through flowers, each one a living expression of artistry.