A Story Told in Flowers
Daniel Ost is a Flower House. A place where artistry, craftsmanship, and vision meet in flowers.
We are florists, designers, storytellers, and artisans. Our work spans from intimate bouquets to monumental installations, from retail boutiques to weddings, events, and gardens.
What unites all of it is a singular philosophy: flowers are not an accessory, but a medium of expression.
They shape architecture, transform spaces, and create atmospheres that linger in memory.
Rooted in Belgium and led by Creative Director Nele Ost, the House continues to redefine what floral artistry can be. Sculptural, refined, daring, and deeply human.
What We Do
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![Daniel Ost Brussels boutique showcasing Art Nouveau façade and seasonal floral design.]()
Boutiques
Curated spaces where bouquets, seasonal collections, and objets d’art bring our philosophy into daily life.
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![Daniel Ost floral arches and installations transforming a Christie’s celebration.]()
Celebrations
Floral artistry for weddings, private occasions, and corporate events, transforming moments into memories.
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![Daniel Ost luxury floral atmosphere with sculptural installation and classic car.]()
Atmopsheres
For luxury hotels, maisons, and institutions, we create floral signatures that shape identity and experience.
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![Daniel Ost landscape artistry with sculpted grass mounds and geometric topiary in Bruges.]()
Landscapes
Gardens and outdoor spaces shaped with architecture, seasonality, and atmosphere.
Belgian Roots, Global Vision
Born in Belgium, the House has grown from an intimate atelier into an international reference in floral design, shaping atmospheres across the world with timeless artistry.
For more than four decades, our heritage has been defined by an unwavering dedication to craft, innovation, and beauty. Qualities that have earned the trust of private families, celebrated global maisons, and royal households alike.
Our creations are not mere arrangements but poetic gestures, each one carrying the spirit of Belgian refinement. Precision, creativity, and elegance form the essence of our sensibility, and wherever we work, from historic landmarks to modern icons, these values travel with us.
Led by Vision
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Nele Ost
CREATIVE DIRECTOR
As Creative Director, Nele Ost carries forward the philosophy of her father while shaping a vision that is wholly her own. Her artistry bridges tradition and innovation, balancing structure with emotion, sculpture with atmosphere. Every creation is conceived as a living composition, a moment of poetry that transforms the ordinary into the extraordinary. Under her guidance, Daniel Ost continues to define floral design not as decoration, but as a cultural art form that shapes experiences, places, and memories.
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Yann Callaert
CEO
As CEO, Yann Callaert guides the House with an entrepreneurial spirit rooted in precision and ambition. His role is to ensure that creativity is matched with clarity, that each vision is executed with the craftsmanship, excellence, and scale worthy of the name Daniel Ost. From boutiques to monumental events, from landscapes to international partnerships, he steers the House into new territories, safeguarding both its artistry and its future. His leadership connects vision with reality, enabling Daniel Ost to flourish as a truly global House of Floral Artistry.
The Principles of the House
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Artistry
For us, flowers are more than nature’s beauty. They are a medium of expression. Each creation is sculpted with intention, balancing form, texture, and emotion. Artistry is not an embellishment, but the very soul of our House.
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Excellence
Every detail matters. From the sourcing of the finest blooms to the precision of each gesture, our work reflects a relentless pursuit of perfection. Excellence is not a standard we aim for, it is the foundation on which every creation rests.
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Heritage
Rooted in Belgium and trusted by generations, our story is one of continuity and craftsmanship. We honor the legacy of our founder while carrying it forward, safeguarding traditions that define us, yet never standing still.
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Innovation
To us, tradition and innovation are not opposites but companions. We continually explore new materials, cultures, and collaborations, pushing the boundaries of what floral design can be. Innovation ensures that our work remains alive, relevant, and surprising.
The Art of Making
Every creation begins with hands.
In our ateliers, florists and artisans work with precision and devotion. Selecting, shaping, and composing each stem.
It is here that vision becomes form: bouquets sculpted with balance, installations engineered with detail, and atmospheres crafted to endure.
Craftsmanship is our foundation.
It is the quiet discipline behind every spectacle, the unseen labor that allows beauty to feel effortless.
At Daniel Ost, the hand of the artisan is as essential as the flower itself.
Discover the House in Motion
From Belgium to the world, every creation begins with a vision. Explore our portfolio and see how stories are told in flowers.