Nele Ost
Creative Director
Born between flowers, Nele Ost quite literally grew up inside the family atelier. Her mother went into labor in the shop itself. From her earliest days, flowers were her world. Childhood unfolded among florists, clients, and bouquets; by the age of six, she was secretly creating her own arrangements and slipping them among the professionals’, with clients unknowingly buying her first compositions.
Like many daughters, she once sought her own path. Nele studied hotel management, worked in luxury hotels in London, and managed corporate events in Belgium. Yet the call of flowers proved stronger. Returning to the family house, she began again from the ground up. Not as the heir, but as a florist among florists, determined to earn her place through craft, humility, and passion.
In 2019, Nele became Creative Director, bringing a vision that is at once architectural and romantic: the sculptural precision inherited from her father, and the luminous warmth of her mother. Fashion remains a deep source of inspiration. Collections, textures, and colors often inform her creations, as do travel, cuisine, and the subtleties of atmosphere.
Her work embodies the spirit of the House: refined, daring, and deeply human. Where flowers become architecture, emotion, and art.
From intimate bouquets to monumental installations, Nele remains hands-on. She works in boutiques, on international sites, and alongside private clients and global maisons alike. Every project receives her equal care, whether a simple bouquet or a royal celebration.
Her vision has graced royal palaces, global fashion events, and cultural collaborations around the world, from Europe to the Middle East and beyond. Each creation reflects how far her artistry has traveled, yet remains deeply rooted in her Belgian soul.
Her work has been featured in leading magazines, newspapers, and exhibitions, but recognition has never been her pursuit. What defines her is approachability, vision, and the ability to translate emotion into form, turning a client’s dream into floral poetry.
“For me, flowers are memory made visible. They hold a moment, a gesture, a feeling. And turn it into something you can touch, breathe, and never forget.”