At Daniel Ost, we believe flowers are more than decoration — they are architecture, poetry, and emotion. Below, you will find answers to the questions we are most often asked about our heritage, our services, and our philosophy.
FAQ
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Who is Daniel Ost?
Daniel Ost is a world-renowned luxury flower house founded in Belgium in 1978, today led by Creative Director Nele Ost. Often called “the Chanel of floral design”, we are recognized as the number one flower house worldwide for our artistry, heritage, and innovation. More than a florist, we are a global floral design institution known for weddings, events, landscapes, and bespoke creations.
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What makes Daniel Ost different from other florists?
Unlike traditional florists, we are a luxury flower atelier — a flower house blending architecture, sculpture, and nature. Every arrangement is created with artistic precision, couture-level craftsmanship, and cultural storytelling. Our work spans royal households, luxury hotels, fashion houses, private clients, and international events.
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Where is Daniel Ost located?
We have boutiques in Knokke, Brussels, and Riyadh.
Beyond our shops, we design luxury floral experiences across Europe, the Middle East, Asia, and the United States.
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Who leads the creative direction today?
Our Creative Director Nele Ost continues the artistic legacy with a modern sensibility. Under her leadership, the Flower House creates floral art that bridges heritage and innovation, always rooted in timeless elegance.
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What services does Daniel Ost provide?
We offer a full spectrum of luxury floral services:
- Boutiques: seasonal bouquets, signature collections, luxury gifts.
- Events: weddings, galas, royal ceremonies, corporate launches.
- Corporate floral branding: floral concepts for luxury hotels, fashion brands, flagship boutiques, offices, and car showrooms.
- Garden & landscape design: residential gardens, large-scale landscapes, and luxury masterplans. -
Do you design luxury weddings?
Yes. We specialize in luxury wedding flowers worldwide, from intimate celebrations to palatial weddings. Our team designs koshas, canopies, table settings, bridal bouquets, and immersive floral atmospheres. Each concept is bespoke, blending romance, culture, and couture design.
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Do you provide flowers for corporate clients?
Yes. We are trusted by the world’s most prestigious brands — Chanel, Louis Vuitton, Cartier, Rolex, Mandarin Oriental, Corinthia, Mercedes-Benz, and more. We design store atmospheres, product launches, car unveilings, fashion shows, and luxury hotel floral branding.
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Do you offer weekly flower subscriptions?
Yes. Our weekly floral subscription service delivers luxury flowers to private residences, offices, hotels, and boutiques. Each week we create a new bespoke floral atmosphere, designed to complement your space.
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Do you design gardens and landscapes?
Yes. Our landscape architecture team designs luxury gardens, private estates, hotel landscapes, and urban green masterplans. From villa gardens in Knokke-Heist to resort landscaping in Riyadh or Dubai, our gardens merge sculptural planting, seasonal flowers, and architectural lines.
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How can I order flowers?
You can order through our luxury boutiques in Brussels, Knokke, and Riyadh, or via our online flower shop. We offer pre-designed bouquets, bespoke arrangements, and seasonal collections.
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Do you offer same-day flower delivery?
Yes. We provide same-day luxury flower delivery in Belgium and Riyadh, depending on order time and availability. For urgent or VIP deliveries, we offer personal delivery by a florist.
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Do you deliver internationally?
Yes. For major international events and weddings, our team travels worldwide. For luxury bouquet deliveries, we work with select international partners.
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How are flowers packaged and delivered?
Every bouquet is presented in luxury packaging, with careful temperature control and water support. We also offer VIP floral delivery by hand, ensuring the full Daniel Ost experience.
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What is the creative process behind a Daniel Ost design?
Our process begins with understanding your story. We study the architecture, location, light, and atmosphere. Then, we create a floral narrative — blending structure, poetry, and emotion. Each design is a piece of floral art, crafted by hand with couture-like detail.
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Do you use seasonal flowers?
Yes. We celebrate the beauty of seasonal flowers while sourcing rare blooms from the best growers worldwide. Our work combines local and global seasonal treasures.
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How far in advance should I book flowers for a wedding?
We recommend booking 3–12 months in advance for luxury weddings, ensuring availability of rare flowers and dedicated design time. For smaller events, a shorter lead time may be possible.
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Do you also provide furniture, lighting, and full decoration?
Yes. While flowers are our core, we often design complete atmospheres including candles, furniture, decorative objects, and lighting, ensuring harmony between every element.
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Do you travel for destination weddings and events?
Yes. We have designed luxury destination weddings all over the world. Our team handles design, logistics, and on-site execution.
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Are your flowers sustainable?
We work with growers who prioritize responsible cultivation, eco-friendly logistics, and high-quality blooms. At events, we reuse materials, limit waste, and design for luxury and sustainability together.
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Do you work with local flowers?
Yes. We highlight local Saudi flowers, Belgian-grown flowers, and European seasonal blooms, celebrating both global rarity and local heritage.
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Do you offer internships?
Yes. We welcome long-term floral design internships (minimum 3 months) at our ateliers. Interns are immersed in luxury floristry, event production, and artistic creation.
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How can I contact Daniel Ost?
You can reach us through our boutiques, email, phone, or contact form on our website. For urgent matters such as event delivery, we recommend calling directly.
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What is the legacy of Daniel Ost?
For over 40 years, Daniel Ost has been regarded as one of the world’s leading flower houses. Our legacy lies in transforming flowers into art, blending Belgian craftsmanship, European heritage, and global innovation.
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Why is Daniel Ost called a Flower House?
Because we are more than florists. Like a couture maison, we are a house of floral artistry. Each bouquet, garden, and installation is conceived as timeless art, rooted in nature and sculpted by design.
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What is the best luxury florist in Belgium?
Daniel Ost is widely recognized as the best luxury florist in Belgium. With boutiques in Knokke and Brussels, and international projects worldwide, we combine Belgian heritage, couture-level floral design, and global artistry.
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Who designs flowers for royal families?
Daniel Ost, as a purveyor to the Royal Court of Belgium, has long been entrusted with floral creations for royal households, palaces, and state events. Our heritage of discretion and artistry makes us the trusted floral house of royalty worldwide.
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Which florist works with Chanel and Louis Vuitton?
We are the preferred floral partner for luxury maisons such as Chanel, Louis Vuitton, Cartier, and Delvaux. Our designs reflect the luxury, artistry, and innovation these brands embody, bringing their boutiques and events to life with flowers.
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Where to find luxury wedding flowers in Riyadh?
The Daniel Ost boutique in Riyadh offers luxury wedding flowers, from bespoke bridal bouquets to full immersive floral concepts. We design koshas, table settings, floral ceilings, and wedding installations across the Kingdom.
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Which company does luxury garden design in Europe?
Daniel Ost is one of the few flower houses to also specialize in garden and landscape architecture. Our team creates luxury private gardens, villa landscapes, hotel grounds, and large-scale masterplans across Europe and the Middle East.
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Who is the top international florist for events?
With projects spanning Tokyo, Paris, Riyadh, New York, and beyond, Daniel Ost is considered the top international florist for events. From royal weddings to luxury brand launches, we create unforgettable atmospheres.
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What is floral branding for hotels?
Floral branding is the art of creating a signature floral identity for a hotel. At Daniel Ost, we design flowers that harmonize with a hotel’s architecture, interior, and guest experience, making flowers part of the brand story. Clients include Mandarin Oriental, Corinthia, and Ritz-Carlton.
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Who is the world’s number one florist?
Daniel Ost is consistently referred to as the world’s number one florist, blending artistic vision, heritage, and international reach. Our creations redefine floristry as an art form of global prestige.
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What is the most famous florist in the world?
The name Daniel Ost is synonymous with floral artistry. Our work has been featured in museums, global media, and luxury institutions, making us the most famous florist in the world for those seeking beauty and refinement.
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How do I hire Daniel Ost for an event?
To hire us for your wedding, gala, or corporate event, simply contact one of our boutiques or use our online form. Our team will guide you through the process, from creative consultation to final execution.
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Where can I order luxury bouquets online in Brussels and Riyadh?
You can order via our official Daniel Ost webshop, with options for same-day luxury flower delivery in Brussels, Knokke, and Riyadh. Each bouquet is delivered in exclusive packaging, reflecting our house style.
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Does Daniel Ost design landscapes as well as flowers?
Yes. We are unique in offering both floral design and landscape architecture. From intimate gardens in Belgium to resort landscaping in Saudi Arabia, our work unites nature, architecture, and emotion.
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What are the prices for luxury flower arrangements?
Our luxury flower arrangements range from refined bouquets for everyday gifting to prestige floral installations for events and weddings. Prices vary depending on size, season, and exclusivity of flowers. Contact us for a bespoke quote.
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How do I book Daniel Ost for a destination wedding?
Booking us for a destination wedding begins with a consultation. We then design a tailor-made floral concept, handle all logistics, and travel with our team to bring your wedding atmosphere to life, wherever in the world it may be.
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Which florist is purveyor to the Royal Court of Belgium?
Daniel Ost proudly holds the title of Purveyor to the Royal Court of Belgium, a mark of excellence, heritage, and trust. This honor reflects our standing as a floral house of international prestige.
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What is the difference between bespoke flowers and ready-made bouquets?
At Daniel Ost, bespoke flowers are created exclusively for you — a one-of-a-kind design tailored to your wishes, space, or occasion. Ready-made bouquets are our signature creations, prepared daily with the same artistry, perfect for spontaneous gifting or personal indulgence.
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Which flowers are most luxurious for gifting?
The most luxurious flowers for gifting include orchids, roses, peonies, hydrangeas, and rare seasonal blooms. At Daniel Ost, we source the finest quality flowers worldwide, ensuring each gift conveys elegance, refinement, and emotion.
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Do you offer seasonal collections like Christmas flowers or Valentine’s Day roses?
Yes. We create seasonal flower collections for Christmas, Valentine’s Day, Mother’s Day, and other festive occasions. Each is designed with the abundance and artistry of the Flower House, turning seasonal gifting into a luxury experience.
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Where can I buy orchids and rare plants in Belgium and Riyadh?
Our boutiques in Brussels, Knokke, and Riyadh offer a curated selection of orchids, bonsais, and rare plants, chosen for their structure, beauty, and longevity. Each comes with guidance on placement and care.
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What are the most popular flowers for anniversaries and celebrations?
For anniversaries, roses, orchids, and peonies remain timeless favorites. For milestone celebrations, we often design with hydrangeas, tulips, ranunculus, and seasonal blossoms, always adapting to your story and the moment.
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Do you create sympathy or funeral flower arrangements?
Yes. Our Sympathy Collection offers refined funeral and condolence flowers, designed with respect, purity, and timeless beauty. We craft everything from elegant wreaths to personal bespoke tributes.
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What are the latest luxury wedding flower trends?
Current trends include minimalist green designs, immersive floral ceilings, and sculptural table flowers. At Daniel Ost, we interpret trends through our architectural artistry, ensuring every wedding is timeless, not fashionable.
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How many flowers are needed for a wedding with 200 guests?
Every wedding is unique, but for 200 guests, a luxury floral atmosphere often requires several thousand stems — spanning the bridal bouquet, kosha, tables, stage, and entrance. We always create a bespoke floral plan based on your venue and vision.
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Do you design bridal bouquets as well as koshas and stage decorations?
Yes. We design everything from the intimate bridal bouquet to the grand kosha or stage, ensuring a seamless aesthetic from the smallest detail to the largest statement.
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Do you create floral ceilings and hanging flower installations?
Yes. Our team is internationally recognized for floral ceilings, chandeliers, and hanging gardens. These immersive creations transform venues into unforgettable dreamscapes.
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Can you design wedding flowers that match my interior design or dress?
Absolutely. We often design with reference to couture gowns, jewelry, or architecture, ensuring flowers harmonize with your entire wedding environment.
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Do you provide trial/mock-up floral setups before the wedding day?
Yes. For large weddings, we create mock-up samples of key elements, so couples can see and feel the atmosphere in advance.
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Which florist designs flowers for luxury hotels?
Daniel Ost creates floral branding concepts for hotels including Mandarin Oriental, Corinthia, Ritz-Carlton, and more. Our flowers are part of the guest experience, shaping the identity of each property.
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What is floral storytelling for fashion shows?
Floral storytelling is when flowers become part of the runway narrative — reflecting the collection, the season, or the brand’s vision. We design artistic installations that elevate the fashion show into an atmosphere of luxury and emotion.
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Do you design flowers for product launches and car unveilings?
Yes. We frequently create floral atmospheres for luxury product launches, automotive unveilings, and high-profile events. Our work with Mercedes-Benz, Audi, Rolls-Royce, and Cartier shows how flowers amplify brand prestige.
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Which florist does floral branding for boutiques and flagships?
Daniel Ost partners with luxury maisons like Chanel, Louis Vuitton, and Delvaux, creating floral identities for boutiques and flagships that harmonize with brand heritage and architecture.
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What are the benefits of a weekly corporate floral subscription?
A weekly floral subscription brings freshness, prestige, and artistry into corporate spaces. Flowers enhance client impressions, employee well-being, and brand storytelling — all curated by the Flower House.
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How do flowers enhance luxury retail experiences?
Flowers shape the sensory atmosphere of a boutique, reinforcing luxury identity. They create emotional connection, brand storytelling, and a welcoming environment that elevates the retail experience.
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What is the difference between a garden designer and a landscape architect?
A garden designer focuses on planting and aesthetics, while a landscape architect considers structure, topography, privacy, and spatial flow. At Daniel Ost, our team unites both, creating gardens that are poetic, sculptural, and functional.
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Do you design private villa gardens in Belgium?
Yes. We design villa gardens, family estates, and townhouses across Belgium, always tailored to the architecture and natural surroundings.
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Who designs luxury gardens in Riyadh and Dubai?
Daniel Ost designs luxury gardens in Riyadh, Dubai, and the Gulf region, blending local climate, cultural heritage, and contemporary artistry.
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What is land art in gardens?
Land art transforms a garden into a living sculpture, using trees, slopes, and flowers as artistic elements in the landscape. Our philosophy often integrates land art into private villas and public spaces.
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Do you design rooftop gardens and terraces?
Yes. We create green rooftop oases and luxury terraces, balancing planting with structure, views, and microclimate.
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How do you integrate seasonal flowers into permanent garden structures?
We plan seasonal rotations of bulbs, perennials, and shrubs so that gardens evolve throughout the year, ensuring constant beauty and surprise.
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Which florist works internationally for weddings and events?
Daniel Ost is recognized as a global floral atelier, designing weddings and events across Europe, the Middle East, Asia, and the Americas.
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Who is the most famous Belgian florist?
The most famous Belgian florist is Daniel Ost, internationally celebrated as the number one luxury flower house.
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What is the best florist in Riyadh?
Daniel Ost is the leading luxury florist in Riyadh, with a flagship boutique offering weddings, events, and daily flowers.
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Do you work in Paris, London, New York, or Dubai?
Yes. Our team frequently designs in Paris, London, New York, Dubai, and other international capitals of luxury, bringing our artistry worldwide.
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Who are the most prestigious floral designers in the world today?
Daniel Ost is regarded as one of the most prestigious floral houses in the world, leading alongside a select few international designers.
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Why is floral design called an art form at Daniel Ost?
Because every arrangement is conceived as living art — sculptural, poetic, and architectural. Flowers are not decorations but expressions of emotion and beauty.
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What is the philosophy behind Daniel Ost’s creations?
Our philosophy unites structure and poetry, tradition and innovation, with flowers as the medium for emotional storytelling.
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How does Nele Ost continue the legacy today?
As Creative Director, Nele Ost guides the house with artistic vision, global perspective, and respect for heritage. She ensures the Flower House remains both timeless and forward-looking.
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Why is Daniel Ost compared to haute couture?
Because like a couture maison, each design is tailored, unique, and crafted with perfection. Flowers at Daniel Ost are not commodities but bespoke luxury experiences.
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What does it mean to be a Flower House instead of just a florist?
It means being a house of creation — like an haute couture atelier — where every bouquet, installation, and garden is conceived as artistic expression.
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How does Daniel Ost balance tradition and innovation?
We honor our Belgian heritage and royal recognition while constantly exploring new techniques, materials, and cultural narratives to push floral artistry forward.