Daniel Ost: International Luxury Flower House, Creating Unforgettable Events Worldwide
Flowers transcend decoration. In the world of luxury events, they become architecture, atmosphere, and emotion. They are the subtle yet powerful language that defines an experience. For over four decades, Daniel Ost has shaped this language into an art form, establishing itself as one of the world’s foremost international luxury flower houses, with a European base in Belgium and a reputation that extends across the globe.
From royal palaces to global fashion houses, and from gala dinners to luxury hotels, Daniel Ost crafts floral experiences that are as ambitious in scale as they are refined in detail. This balance of artistry and precision is what has made the house a trusted partner for large-scale projects and events worldwide.
The Art of International Luxury Floristry
What distinguishes an international luxury florist from a traditional one? It lies in three dimensions:
Artistry: Designs that go beyond arrangement, blending sculpture, architecture, and storytelling.
Global Capability: The ability to deliver flawlessly across continents, cultures, and venues, whether in a five-star hotel ballroom or a historic palace.
Discretion & Trust: Serving discerning clients who expect excellence without compromise.
At Daniel Ost, flowers are not accessories. They are the essence of atmosphere. Crafted with vision, produced with technical mastery, and executed with military precision.
Corinthia Hotel Brussels: A Floral Identity for a Luxury Landmark
When Corinthia Hotels chose Brussels as the home for their newest luxury property, they entrusted Daniel Ost to create a floral identity worthy of the city’s grandeur.
As the in-house florist and preferred event partner for the Corinthia Hotel Brussels, Daniel Ost curated a comprehensive floral branding strategy: from the lobby to the Palm Court, from private suites to grand event spaces. Each detail reflects both the heritage of the building and the refined aesthetics of the Corinthia brand.
Beyond daily arrangements, Daniel Ost supports Corinthia with large-scale seasonal decorations and bespoke events, ensuring that flowers are never an afterthought but a defining part of the guest experience. This partnership demonstrates how luxury floristry can become a brand signature, woven seamlessly into the identity of a world-class hotel.
The New York Times Gala Dinner: Setting the Stage for Influence
For the New York Times Gala Dinner, flowers needed to speak with sophistication while complementing an evening defined by dialogue and influence.
Daniel Ost designed table arrangements of sculptural elegance, combining precision with atmosphere. Each composition was both dramatic enough to impress and refined enough to allow conversation to flow across the table.
The result was a setting where guests were immersed in an environment of subtle luxury, proof that the right floral design not only enhances a gala dinner but defines its tone. In events of this scale and prestige, every element contributes to perception, and the flowers are what guests often remember most vividly.
Delvaux: Flowers as a Luxury Brand Partner
As the oldest fine leather goods house in the world, Delvaux embodies Belgian craftsmanship and global luxury. For boutique decorations and seasonal events, Delvaux turned to Daniel Ost as their floral partner.
The collaborations have included window installations, boutique arrangements, and event florals, each designed to reflect Delvaux’s collections while adding a seasonal or thematic flourish.
Here, floristry becomes more than design. It becomes a retail experience, drawing customers in, encouraging discovery, and underlining Delvaux’s narrative of timeless Belgian elegance. This work highlights Daniel Ost’s role not just as a florist but as a creative partner for luxury brands, capable of enhancing identity through flowers.
Why Daniel Ost is the International Reference
Several qualities set Daniel Ost apart in the world of international luxury floristry:
Artistic Vision: Led by Creative Director Nele Ost, the house is known for its architectural and sculptural approach, merging floral artistry with design disciplines.
Global Reach: With boutiques in Brussels, Knokke, Riyadh, and partnerships worldwide, the house operates seamlessly across borders.
Prestigious Clients: From Chanel and Louis Vuitton to Cartier, Rolls-Royce, and the Royal Court of Belgium, Daniel Ost is trusted by the most demanding names in luxury.
Flawless Execution: International projects require more than design, they demand logistics, precision, and adaptability. The Daniel Ost team brings all three.
Discretion & Elegance: In luxury, silence is often as important as spectacle. Clients value Daniel Ost’s discretion as much as its artistry.
The Future of Luxury Floristry
As the luxury event landscape evolves, so too does the role of flowers. Three forces shape the future:
Cultural Sensitivity – Global events require designs that honour local traditions while expressing universal beauty. From Middle Eastern palaces to European landmarks, flowers must bridge cultures.
Sustainability – Luxury is no longer defined by excess but by responsibility. Daniel Ost incorporates sustainable sourcing, seasonal selection, and reusable structures without compromising artistry.
Storytelling through Design – Each project tells a story, whether of a couple’s wedding, a brand’s identity, or a city’s heritage. Flowers are the narrative thread.
In this future, Daniel Ost is not only adapting but leading, proving that floristry at the highest level is an art of both vision and relevance.
Conclusion: Bringing Luxury Floristry to Life
From Corinthia Hotel Brussels to the New York Times Gala Dinner and Delvaux boutiques, Daniel Ost continues to redefine what it means to be an international luxury florist. Each project, whether intimate or monumental, carries the same DNA: artistry, exclusivity, and flawless execution.
For discerning clients planning gala dinners, luxury weddings, corporate events, or hotel partnerships, flowers are never just decoration. They are the signature of atmosphere, the architecture of memory.
Bring the artistry of Daniel Ost to your next event.