Daniel Ost Group NV respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, use our webshop, contact us, subscribe to communications, place an order, or otherwise interact with us.

1. Who We Are

The data controller responsible for the website and webshop is:
Daniel Ost Group NV
Dumortierlaan 141
8300 Knokke-Heist
Belgium
KBO: 0479.733.591
VAT: BE0479.733.591
Email: info@danielost.be
Telephone: +32 (0) 50 95 02 05
For specific projects, local operations, collaborations or services outside Belgium, another Daniel Ost entity, office or local partner may process certain personal data as an independent controller or processor. Where relevant, this will be clarified in the applicable communication, proposal or agreement.

2. Scope of This Policy

This Policy applies to personal data processed in relation to:
visits to our website;
webshop orders;
delivery of products;
customer service;
project, wedding, hospitality, corporate, landscape or event enquiries;
newsletters and marketing communications;
professional correspondence;
social media interactions;
supplier, partner and business communications.
This Policy does not apply to third-party websites, social media platforms, payment providers or external services that have their own privacy policies.

3. Personal Data We Collect

We may collect the following categories of personal data.
3.1 Contact and identity data
first name and last name;
company name;
job title;
email address;
telephone number;
billing address;
delivery address;
country or region.

3.2 Order and transaction data
products ordered;
order number;
delivery date;
billing and delivery information;
payment status;
transaction reference;
invoice details;
VAT details where applicable.
Full payment card details are handled by our payment providers. We do not store complete payment card numbers.

3.3 Delivery recipient data
Where you order a gift or delivery for another person, we may process the recipient’s name, address, telephone number, delivery instructions and gift message.
You are responsible for ensuring that any recipient details you provide are accurate and that you may lawfully provide them to us for delivery purposes.

3.4 Enquiry and project data
When you contact us for a project, event, wedding, corporate request, hospitality collaboration, landscape project or bespoke service, we may process:
project details;
venue or location;
preferred date;
style preferences;
budget indication, if provided;
guest numbers or operational information;
inspiration images or documents you choose to share;
correspondence and meeting notes.

3.5 Marketing data
newsletter subscription status;
marketing preferences;
consent records;
email engagement data, where applicable;
opt-out history.

3.6 Technical and website data
When you visit our website, we may collect technical information such as:
IP address;
browser type and version;
device type;
operating system;
pages visited;
referring URL;
session information;
cookie identifiers;
approximate location derived from technical data.

4. How We Collect Personal Data

We collect personal data when:
you provide it directly to us;
you place an order;
you complete a contact or enquiry form;
you subscribe to our newsletter;
you communicate with us by email, telephone, social media or in person;
you interact with our website or webshop;
you accept cookies or tracking technologies;
third-party service providers send us information necessary to fulfil an order or request.

5. Purposes and Legal Bases

We process personal data for the following purposes.
Purpose
Legal basis
Processing webshop orders
Contractual necessity
Delivering products to customers or recipients
Contractual necessity
Managing payments, invoices and accounting records
Contractual necessity and legal obligation
Responding to enquiries
Pre-contractual steps and legitimate interest
Preparing proposals for bespoke services
Pre-contractual steps
Managing weddings, events, hospitality, corporate or landscape projects
Contractual necessity
Customer support and complaints handling
Contractual necessity and legitimate interest
Sending newsletters and marketing communications
Consent, or legitimate interest where legally permitted
Measuring website performance and improving user experience
Consent for non-essential cookies; legitimate interest for essential technical operation
Advertising, retargeting and marketing pixels
Consent where required
Fraud prevention, website security and business protection
Legitimate interest
Legal claims, compliance and regulatory obligations
Legal obligation and legitimate interest

6. Marketing Communications

We send newsletters or marketing communications only where legally permitted.
You may unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at info@danielost.be.
If you unsubscribe, we may keep limited information on a suppression list to ensure that we respect your opt-out.
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies. Cookies are small files stored on your device that help the website function, remember preferences, analyze performance or support marketing activities.
We may use the following categories:

7.1 Essential cookies
These are necessary for the website and webshop to function, including security, shopping cart, checkout, payment and session management.

7.2 Functional cookies
These remember choices such as language, region or preferences.

7.3 Analytics cookies
These help us understand how visitors use the website and improve performance.

7.4 Marketing cookies and pixels
These may be used for advertising, campaign measurement, retargeting or social media advertising, including tools such as Meta Pixel, TikTok Pixel or similar technologies where activated.
Non-essential cookies are used only where permitted by law and, where required, with your consent.

8. Who We Share Personal Data With

We do not sell your personal data.
We may share personal data with trusted recipients where necessary, including:
payment service providers;
webshop and e-commerce platform providers;
delivery partners, couriers and drivers;
IT, hosting, cloud and email service providers;
CRM and customer service platforms;
analytics and advertising providers, where enabled;
accountants, auditors, legal advisers and insurers;
public authorities where legally required;
Daniel Ost offices, local teams, affiliates or service partners where relevant to your request or project.
All service providers are expected to process personal data in accordance with applicable data protection rules and appropriate contractual obligations.

9. International Transfers

Some recipients may be located outside the European Economic Area, including in the United States, Saudi Arabia or other countries where we operate, collaborate or use service providers.
Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards where required, such as:
adequacy decisions by the European Commission;
Standard Contractual Clauses;
contractual and technical safeguards;
specific derogations where necessary for the performance of a contract or pre-contractual steps requested by you.

10. Data Retention

We keep personal data only for as long as necessary for the purposes described in this Policy.
Indicative retention periods include:
webshop and order data: for the duration necessary to fulfil the order and comply with tax, accounting and legal obligations;
invoices and accounting records: for the statutory retention period required under applicable Belgian law;
customer service correspondence: for as long as necessary to handle the request and protect our legal interests;
project and proposal data: for the duration of the project relationship and any applicable legal limitation period;
newsletter data: until you unsubscribe or withdraw consent;
cookie data: according to the retention period shown in the cookie settings or cookie table;
security logs: for a limited period unless longer retention is required for investigation or legal purposes.

11. Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include secure connections, access controls, restricted internal access, contractual safeguards with service providers and secure payment processing.
No online system can be guaranteed completely secure. If you believe your personal data has been compromised, please contact us immediately.

12. Your Rights

Subject to applicable conditions, you have the right to:
access your personal data;
request correction of inaccurate or incomplete data;
request deletion of your data;
request restriction of processing;
object to processing based on legitimate interest;
object to direct marketing;
withdraw consent at any time where processing is based on consent;
request data portability where applicable;
lodge a complaint with a supervisory authority.
To exercise your rights, contact:
info@danielost.be
We may ask you to verify your identity before responding. We will respond within the legally required timeframe.
13. Automated Decision-Making
We do not make decisions that produce legal or similarly significant effects based solely on automated processing.

14. Children’s Privacy

Our website and services are not directed at children under 16. We do not knowingly collect personal data from children under 16 without appropriate consent.

15. Links to Third-Party Websites

Our website may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices, content or security of those external websites.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page and will show the date of the most recent update.

17. Contact

For questions about this Privacy Policy or your personal data:
Daniel Ost Group NV
Dumortierlaan 141
8300 Knokke-Heist
Belgium
Email: info@danielost.be
Telephone: +32 (0) 50 95 02 05
You may also lodge a complaint with the Belgian Data Protection Authority.