The Flower Wall Before Its Time

Long before flower walls became a staple of fashion shows and luxury events, we envisioned something never seen before: a ten-meter-high living wall of blooms as the dramatic backdrop to a Dries Van Noten runway in Paris.

This monumental structure, rising like a vertical garden of color and texture, transformed the catwalk into a dreamscape, where fashion and nature merged in an audacious new language. Thousands upon thousands of flowers were meticulously placed, creating a surface that pulsed with life under the runway lights.

For the audience, it was more than scenography, it was a statement. A vision of how floral design could transcend ornament and become architecture, emotion, and spectacle.

Today, flower walls are ubiquitous. But at that moment, this installation broke ground, setting a precedent and proving that flowers could redefine the way fashion is staged. Bold, unexpected, and unforgettable. A true first in the history of runway storytelling.